Wayne Calliou
writer & Designer
British Columbia, Canada
intentional design for events
We tie everything together. The goal is to help events and the team behind them spread the word.
We’re part of the community we serve. 10% of every project supports First Nations, Métis, and Inuit social entrepreneurship.
We believe the event industry can benefit from a few changes. The goal is to lead the way with positive ones.
How do you make your event unforgettable? Build a website that reflects your brand’s personality, and connect with attendees on a human level — online and offline.
A multi-day hip-hop/R&B and comedy festival for the culture.
The Rhythm & Flow Festival is a concept website UI design, and event idea. The result? A dynamic 3-day event full of the hottest new artists in the game, and comedy kingpins. The mission? To showcase my favorite artists from two genre defining communities, and hopefully give an event organizer an idea to steal. The approach to the project needed to represent the hip-hip/R&B & comedy communities in a way that they felt seen — tonality, visually, and with up and coming artists.
Give the hip-hop/R&B and comedy communities their flowers while correctly blending two genres together through a modern pop-culture centric aesthetic.
A user-centric approach created the foundation for the festival. The color palette, brand visuals, and layouts all come from hip-hop magazines, “Up In Smoke Tour” (2001), and my love for artistry.
Every project starts in a similar way. Through a series of exercises in the strategy session, together we are able to extract and refine the key pillars of the festival’s brand. This helps defines the personality: how it should look, sound, and act online.
User Personas → Research & Discovery → Wireframes → Webflow Development. This strategic approach paints a realistic picture, ensuring we understand and cater to the unique needs of everyone who plan on attending the festival.
“The Up In Smoke Tour” was one of, if not, thee most iconic tour of all time. Showing homage to the tour, I found up and coming rap/comedic level Slim Shady’s in terms of star power.
Showcasing diversity within' a huge range of styles, flows, ambience, and legacy are the important pieces. We accomplished this through unique user profiles that represent the range of attendees. This paints a clear picture of their demographics, psychographics, needs, and wants.
One of the defining characteristics of the “Up In Smoke Tour” was the lineup. There wasn’t a single person in the show from the opener (Eminem) to the headliners (Dre and Snoop) who weren’t respected and expected to take the tour to new heights. Michael Turner, Joyner Lucas, and Tems are massive artists in their own right with the ability to guide the audience towards euphoria.
The “More money” CTA extends the hand of gratitude showcasing “Day Passes” and how they can help save money for other things like merch, tips, and drinks.
The journey to enrollment is giving your audience the content they want but might not be expecting. Surprise them. Every artist in the festival’s lineup is a content creator, and social media genius in their own right.
