Wayne Calliou
writer & Designer
British Columbia, Canada
intentional design for events
We tie everything together. The goal is to help events and the team behind them spread the word.
We’re part of the community we serve. 10% of every project supports First Nations, Métis, and Inuit social entrepreneurship.
We believe the event industry can benefit from a few changes. The goal is to lead the way with positive ones.
How do you make your event unforgettable? Build a website that reflects your brand’s personality, and connect with attendees on a human level — online and offline.
A wedding venues and destination service focused on budget-conscious dreams and extravagant possibilities.
From wedding professionals, newlyweds, and engaged couples right to the most experienced relationships, they need help navigating their ideas, budget, and wedding nuances. Collaboration is key.
Create a reliable and seamless way for creative wedding professionals to collaborate not only amongst themselves, but with engaged couples.
Outside of the box opportunities arose and viable off-season revenue streams were created off of enrollment and permission marketing as a principle.
The venue and destination wedding service, Honey Venues, is a niche service within' the couples market. Catering to the needs of the users (newlyweds, engaged couples, married couples) the goal of the website is to make them feel relaxed about making big decisions, that the information is transparent, and that it's truly a place the best creative wedding professionals in the game come to collaborate.
Giving newlyweds and couples the chance to be inspired by sumptous tastes all the way to buildings worth their weight in gold capture the brand's essence: professional, sophisticated, and collaborative.
Right off the bat, it was important to let newlyweds know that they were understood. The copywriting approach is called PAS; Problem, Agitation, Solution. Normally, the image gallery would be lower on the homepage but again, feeling understood, the users might want to see pictures and glance into the venues/destination options quickly before really getting into the nitty-gritty of deep research.
Honey Venues isn't just a venues and destination service. It doubles as a collective. A collective of wedding professionals. With a community onboard Honey Venues opens up new opportunities to create voluntary enrollment — a keystone to permission marketing. In slower months, depending on a lot of variables, business could look different. With the opportunity to collaborate inside of a community of likeminded professionals it increases the chance of networking and offering real value.
