Wayne Calliou
writer & Designer
British Columbia, Canada
intentional design for events
We tie everything together. The goal is to help events and the team behind them spread the word.
We’re part of the community we serve. 10% of every project supports First Nations, Métis, and Inuit social entrepreneurship.
We believe the event industry can benefit from a few changes. The goal is to lead the way with positive ones.
How do you make your event unforgettable? Build a website that reflects your brand’s personality, and connect with attendees on a human level — online and offline.
A 3-day country music experience catered to enthusiasts, explorers, and conscious-planners.
The essence of this festival lies in creating an immersive and authentic experience for die-hard country music fans. It’s not just a festival; It’s a celebration of modern country music, and a reminder that it’s not nearly as bad as people think it is. Country music has its heart in a good place right now.
Create a festival UI/UX design that caters to country music enthusiasts. Easy ticket info, social connectivity, accommodation suggestions, and real-time updates from the festival blog keep the user experience modern, professional, and user centric.
A strategic approach — user personas, ChatGPT deep knowledge, magazine layouts, and genuine care — that created a modern, informative website that's easily shared, navigated, and explored.
Country enthusiasts, festival explorers, and budget-conscious planners were the user personas created and developed around. Using ChatGPT to help create user personas, and gain deep information about location specifics, budget and business models along with saving a ton of time in the process has been a life saver in festival ideation and theme presentations. If you're not looking into it yet, it's worth checking out.
Understanding which emotions to invoke; curiosity, disovery, joy, excitement, anticipation, etc. go a long way in the creative process and making your audience feel at home. The goal was to have the website neutral with blue and keep things playful, fun, and modern. Website pages include: home, about, lineup, gallery, contact, and faq to create a seamless user experience across different needs and wants.
Personable and enthusiastic were the main emotions necessary to push people to buy tickets to the festival. Giving the audience direct information, and catering to their need of an active guide + insights into the festival snacks seemed important enough to them (and me) that they'd pull the trigger.
Empathy towards the user is important. The defining characteristic of the Backwoods Sunset Music Festival is "exploration." This idea of exploring new artists and looking for someone to put on repeat one was intriguing, and what I wanted to go after. There's nothing like finding your song and having an artist capture the essence of your life (at that moment).
Each day the copy targets a different feeling. The first day is welcoming, second day is party time, and the third day is a "get over your hangover" day — we have music to play — kind of vibe.
