Wayne Calliou
writer & Designer
British Columbia, Canada
intentional design for events
We tie everything together. The goal is to help events and the team behind them spread the word.
We’re part of the community we serve. 10% of every project supports First Nations, Métis, and Inuit social entrepreneurship.
We believe the event industry can benefit from a few changes. The goal is to lead the way with positive ones.
How do you make your event unforgettable? Build a website that reflects your brand’s personality, and connect with attendees on a human level — online and offline.
The "Astroverse" is a 3-day electronic music festival with each day getting bigger, and bigger as the word spreads about the location. Why the location? Because it’s hidden. The goal is to promote the festival as an experience rarely (if ever) felt. It's the kind of experience you go yelling to the world about because it put you into such euphoria — before and after.
Position the festival brand as a “must be at” festival; create excitement around the festival, experience, and hidden location.
An undisclosed location 3-days in advance with hidden venue clues; two separate giveaways, and a festival lineup that lives and breathes spontaneity.
The idea is that the festival website acts as a mystery between virtual space and reality. The question: "Where is the event" forces you to read more into the festival for nuance words, and easter eggs.
The paragon behind the "mystery venue location" was to push the boundaries of festival themes, permission marketing, and this elusive pseudo concept of "stepping out of line is bad."
We were tricked as kids to fit in, now as adults, our goal is to stand out as much as possible and do cool sh*t. Memento mori.
Three user personas were created for the project: Festival organizer, DJ, and Tech-savvy explorer. A true festival experience for the neophiliacs. There’s a whole world out there with a large group of people who only want “different” or “new.” This is more than different; it’s an invitation to the unknown.
Your website is the hub for all things related to your event. The goal is to make it easier for festival-goers and event attendees to let their minds wander and find emotions to attach to the experiences you've setup for them in advance.
Early in the process, I focused on global festival competitors and scanned hundreds of DJ social media pages — I noticed that most events/festivals lacked ingenuity, creativity, and rare experiences worth talking about.
Party.
Party.
Party.
Only lasts so long.
That’s where the idea came to create a hidden-location and announce it only 3-days prior. Right from the moment you hear about the event you begin to sum up a million inner possibilities.
